Saturday, January 16, 2010

Process/Review: Made to Stick: Why Some Ideas Survive and Others Die

Seal is currently reading this book that she borrowed from a friend. Whether as a painter, a writer, or any kind of artist, we are constantly trying to communicate our vision. This book gives easy-to-read insight into why some ideas "stick" better than others and how we can use it to help us be more effective in our art. The two brothers Chip and Dan Heath, authors of the book, have spent many years researching . . . why is it that we remember the latest fashion trend, or the workplace gossip . . . and urban legends, myths, and conspiracy theories spread faster than our memory of an important healthcare bill. This book is for anybody: an artist trying to appeal to a gallery, a parent trying to pass on an anecdote, a nonprofit trying to secure a grant. . .

You can find the book at any bookstore. I recommend used bookstores like Green Apple on Clement & 6th in SF.

Monkey + Seal know that successful branding is one of the most crucial elements of any successful business, so every little hint and trick helps. Especially as a collaborative creative team, Monkey and Seal have been struggling with our brand identity. While we each have our own distinct style (see below), we do try to keep our colors consistent for our promotional stuff, and we stamp our heads on everything and use the same font. However, in the next few months we are going to be developing more collaborative work - so keep your eyes peeled and good luck making things stick!

1 comment:

Anonymous said...

very interesting. Added this book to my NEED TO READ this year list. :)