Thousands of Dollars Worth of Lessons From Spectrum Fantastic Arts Live!

This past weekend Monkey + Seal took the long trip over to Kansas City for Spectrum Fantastic Art Live!  It was three days of being surrounded by some of the most amazing contemporary fantasy artists out there. 

The week prior was sort of a whirlwind of madness.  Seal had concept art, storyboard, and commission work to do.  Monkey had an event he was coordinating on Wednesday, then hung the latest Big Umbrella Studios show on Thursday for the opening on Friday, and he painted all weekend.  Then, it was a mad dash Monday through Wednesday to finalize transportation plans, get prints made, figure out new displays, and pack. 

Monkey ordered plastic sleeves that didn't come in on time, we didn't sleep from 1:30pm on Wednesday until we got on our plane at 2:30pm on Thursday.  There were no restaurants open by the time we rolled into our hotel at 1am Friday morning, and so we had a large amount of pretzels, snack crackers, and dried fruit for dinner.

When we arrived at the convention center the next day, Monkey started freaking out due to the sheer overwhelming amount of "big name" artists with huge original paintings and giant, framed canvas prints.  However, Seal's courage was strong enough for the both of us and as Monkey calmed down, we started to set our booth up.

 

Over the next three days, we got to meet some amazing artists, listen to great presentations, and we even managed to sell some merchandise.  Even though the crowd was much smaller than we had hoped, we learned a lot and came out smiling.

To be honest, it was an expensive bunch of lessons and tips (even trying to take all the budget options) we ended up investing thousands of dollars that weren't made back.  This was a bit hard to take in, but the lessons were invaluable and viewing this as an investment in our careers rather than losing money has helped ease the sticker shock considerably.

 

Rows and rows of awesome artists and art

 Some good take-aways we learned:

-It's painful and scary to be beginners.  However, what option did we have?  Pack up and quit and go home?  Nay, you just gotta do the best with what you have.  Everyone has to start somewhere.

-From Mike Mignola: If you never put out that dream project, you'll never have the chance for movie rights and other "big time" offers.  Expect to make no money and do it for the love of it, and who knows where it will go.  At least you've put it out on paper and sent it out into the world.

-When you're just starting out in fantasy illustration, 5-6 amazing pieces is all you need in your portfolio.  Take out all the filler, emphasize the "amazing" part.  Also, tailor it specifically to the company you are submitting it to.  Your portfolio for Magic:the Gathering is much different than your portfolio for book cover illustrations, which is much different that the portfolio you submit for editorial work.  

-from basically every presenter: DO WHAT YOU LOVE

-From Donato Giancola: Expect to make absolutely no sales from any craft fair/exhibition/expo, and just go for the love of it.  Think of it as investing in your career.  You'll always leave happy.

-We figured out that we have to step up our own game - we're working on designs for new display units as we type!

-Established artists are sometimes insecure and freaked out as well!  We've overheard numerous other exhibitors freaking out over who they're vending with as well.  One artist on a panel (who freelances full-time for Wizards of the Coast + others) said "I still feel like someone is going to reveal me as a fraud."  Sound familiar?

Overall we had a great time, got to (re)meet some other Bay Area illustrators and meet some of our heroes.  We have no regrets and are super thankful we were able to take the plunge and make it out to a whole new venue and a whole new level!

Award Ceremony honoring artists who won the Spectrum Silver and Gold Award

James Gurney receiving the Grand Master: an artist who has had at least 20 years in the art industry, who inspires others, and has made an impact in the community. He is Seal's hero.

Onwards! Towards more adventures!

Fear or Love? Your Choice

"If you try and give it your best shot, then the possibility isn't zero"

This weekend, Monkey and Seal will be on a plane towards Kansas City, Missouri for Spectrum Fantastic Art Live. We'll be vending next to some of our long-time art heroes. It's quite scary to be honest. We have never been to Kansas City. This will be our first out-of-state show. Most of the artists we'll be vending next to have at least 10-50 years of professional experience and have been published worldwide. Some of them have been doing art long before we were even born.They made the art that we looked up to as children. For Monkey, there is an artist that he has been following since he was 11 years old. We have also submitted multiple annual competitions for Spectrum, the magazine that is hosting the event, but have yet to break in and secure a published page. So going in there, we're pretty much unheard of. We are babies.

When we signed up, we didn't know what we were getting ourselves into. We thought it was going to showcase more different levels of experience, but everyone so far seems to be well established professionals. So in the last couple of days, as reality creeps on us, there is an overwhelming impulse to run away. To say, we're not ready for this. Maybe next time.

But we have this sign that we made, posted in our humble apartment when we first moved in about six years ago, "What would you do if you weren't afraid?"

So we asked ourselves, what is the worse that can happen? We don't sell a damn thing and don't make our flight money/hotel//booth back, but we can meet our heroes, geek out over artwork and life-changing workshops. Go or not go, which choice can we live with later with no regrets?

I think everyday, there is an opportunity to say yes to either fear or love. Fear of failure. Fear of embarrassment. Fear of the unknown. Fear that the journey is long and your skill level is not where you'd like it to be. We can choose those things. But we can also choose love. Love of art. Love of accomplishment. Love of pursuing something rewarding. Love of your work to have pride for it regardless of what people think of it. Love of people, artists. To recognize and acknowledge each other as unique creators. Love of the mysterious unknown. Love of the awkward growing pains. Love of yourself and how far you have personally come from.

In life we are always either running away or running towards our dreams. Why not choose the path that promises a brighter ending? After all, if you try and give it your best shot, then the possibility isn't zero. You're opening a window. You can make "impossible things, " possible, if you take a step forward.

So what can you do today to make that step towards your dream?  What are you scared of that you can embrace?  What path will you choose today that will promise a brighter future?  Grab hold, and let's take a step forward together.

Jumping In: Our First Craft Fair...Sorta

Monkey + Seal get a lot of questions regarding what it was like to show at our first craft fair. Believe it or not, we started out very humbly, with only two zines and two comics. Monkey had a little comic called "Comic Shorts," the first issue of "The Bad Date Zine," and his "True Ghost Stories" zine. Seal had the beloved "The Story of Seal." That's it. Oh yeah, and we had lots of 1" pinback buttons.

However, even though the SF Zine Fest where we got our humble origins was all the way back in 2007(!), we constantly have had "new experiences" at craft fairs. We had our first Alternative Press Expo, our first Bazaar Bizarre holiday show, our first anime convention, etc. etc. Each time, we find a new audience, new vendors, and new experiences in terms of setting up our booth, new product, signage, and all the other stuff that we think about when we sell someplace.

One thing that we have never done before, however, is do an out of town show. All of the places we've sold have been in the city limits of San Francisco. This is mainly due to the fact that we don't own a car, so we haven't been very keen on racking up transportation costs to vend elsewhere. However, during the summer of last year, Monkey heard that Spectrum (a very competitive illustration/concept art annual) was going to have their first conference, and were looking for vendors.

Monkey jumped at the opportunity, and the two of us decided to throw our hats in the ring and see if we'd get in. We did, and now we're busy preparing for what is easily the biggest show of our lives. It's a three day event in Kansas City, Missouri, where we will be vending next to some of the biggest names in the fantasy art arena. If you know anything at all about fantasy art, we're down the isle from JP Targete, Chris Rahn and Jason Felix, and we're about 8 booths away from James Gurney. Also vending will be people you just might have heard of: Dan Dos Santos, Stephan Martiniere, Julie Bell and Boris Vallejo, Todd Lockwood, and just like a bajillion other awesome artists who we look up to and are inspired by.

Suffice to say, it's hard not to be intimidated by the competition. Not only that, we're having to learn how to manage booking airfare and hotels, getting our goods over to Kansas City, etc. etc. However, we're doing our best to set ourselves up the best we can for success and even though we're "not ready," will we ever be ready for this type of competition?

Although it's terrifying, expensive (more on that later), and difficult, no matter how tight our portfolios are, no matter how prepared we might be, it'll always be a new type of event, and we will never be truly ready. So, we can just do the best we can and go for the gold. Just like everything else in life, sometimes you have to make that deadline for yourself that you can't escape and just go for it. Sure, maybe your first mini comic might not be very good. Sure, maybe your first convention experience will lose you money. Sure, maybe the first gallery you submit to might turn you down. However, if you constantly wait until you're "ready," you'll have missed your opportunity. Better to live with no regrets, than to wonder "what if?"

So, here's the part where you can help us "totally pwn" (Seal just stared blankly at this phrase) this Spectrum Live! event. We're bringing a bunch of new products, and since this is easily the most expensive event of our careers (with travel and lodgings, shipping, etc., we're at around almost two month's worth of rent), we're offering you all first dibs on some of our newest stuff to help offset our costs. We weren't really going to launch any of this until after we "tried it out" at Spectrum, but you all are our supportive fans, and we wanted to let you get it before anyone else did.

So help send us to Kansas City, and check out all the new stuff here. As a preview of what's to come, we've got a brand new tie design, two new Monkey prints, two new Seal prints (one of which is being released before the show that it's in even opens!), and our Create or Die shirt, re-released in a classic black and white version.

Live with no regrets, and grab some great stuff while it's on sale here!